Teaching and Learning (I/O)
Classes, courses and workshops | New Mobility
The examples below are chosen to highlight the benefit of combining assignments with a topic that is relevant (..plus enthusiastic contributors!). Following a certain aknowledgment of the critical impact of urban change, the solutions that came out of these classes are covering new ground, new form is given to new answers and questions.
HCU (Hafencity Universität Hamburg) | DIGITAL URBANISM | PARKING SPACE AR | Seminar 2017 / 2018
Under the assumption that AV (Self driving cars) will reduce the need for Parking Places, this seminar was following the question of what to do with the newly regained public space. The students of the HCU are from different branches of the Urban and Architecture discipline, they have different skills for presenting and 'polishing' their presentations (yet the different points of view are a very positive source of englightment).
The process to refine the suggested improvements made use of looking for 'real life personas', combining Jan Gehls observation technique with the abstract development of user personas and stories/ customer journeys(UX).
The results of the seminar were published on Google Street View, in 360° panoramas that were combined in a localized walkthrough. The fact that these presentations 'live' within the Street View environment, made it easy to share the visualized ideas with the public.
The fact that the HCU is located on the Hamburg Hafencity district whis is the future testground for the HOCHBAHN self driving bus service made them very interested and the joined the final presentation..
HAW Hamburg | BRAND DESIGN | NEW BICYCLE BRANDS | Seminar
A basic seminar in Brand Design used for a contemporary assignment: To redesign and update an existing consumer brand. The class was asked to investigate and chose a known bicycle brand and give it a new form. Some ideas also went into a different direction, and made an existing brand (smart) into an adapted bicycle line (smart bikes).
Why stop with the logo / color / typography tryptichon? Some videos, stores, jingles and even embroided stickers came out of this exercise. (Even a new assistant designer for the studio came out of it! Hello Felix!!).
Designhoschule Schwerin (Vitruvius) | MOTION DESIGN | FIRST MOVER HAMBURG | Seminar
The communication design department of the Designhochschule Schwerin (Vitruvius) took on an assignment to learn and practice their motion design capabilities: A video for Firstmover.hamburg that hightlights the benefits of replacing the personal car with the options of modern mobility. This video became part of a campaign for the Hamburg STEG and BMW. The hope was to gauge the public feeling about 'losing' public parking spots in defined areas to car sharing. A small class, but a big project, not only for them to finalize and present to the stakeholders, but also a meaningful information design exercise. Thanks to Eike Appeldorn for making this happen! Audio was recorded in the studios of the SAE.
HAW Hamburg | BRAND DESIGN | CROWD SOURCED BIKE SHARE | Seminar
Developing a brand for a new kind of service for a target audience of the whole public is a challenge. This quickly led to the insight that the first segment that needed to be convinced where the young first mover group, the urban millenials. With that in mind, the brands could be more targeted, and therefore be more attractive than the usual public service offering. It also helps that the business model is based on sharing, not taking the individual out of the equation.
The idea is to replace the piles of debris bicycles with bikes that can be rented and and parked in any other place, providing a bike to the share mass, means getting a bike anywhere..
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